About us

Building the future
of appreciation in hospitality

eTip was built to solve a simple problem: when cash disappeared, tips for hardworking teams did too.
Today, tens of thousands of properties across the U.S. and Canada trust eTip to ensure every team member receives the appreciation they deserve.

Proudly trusted by leading brands and operators

Our mission

Providing change that matters

Many hard working people depend on tips for their livelihood.
It’s time tipping caught up to the modern world.

We provide a seamless, secure and instant digital payment solution that allows customers to express gratitude through generous tipping to individuals and businesses.

Our mission is to use the power of technology, innovation and gratitude to empower financially every individual and business that relies on tips.

Our values

How we show up every day

Empathy

We build for the people behind the service—because tipping isn’t just a transaction, it’s recognition. We listen to frontline teams and operators, understand the realities of every shift, and design experiences that feel simple, respectful, and human. How we treat each other and our customers comes first, period.

Collaboration

Digital tipping touches everything—guests, staff, managers, payroll, finance, and compliance—so we work as one team. We communicate openly, share context early, and partner closely with customers to make rollout and adoption smooth. Strong collaboration keeps us nimble, aligned, and ready for what’s next.

Humility

We don’t pretend we have all the answers—and we don’t ship like we do. We stay curious, test, learn, and improve fast. We own mistakes, celebrate progress, and keep showing up “humble and hungry,” focused on doing the right thing for our customers and the teams who rely on us to get it right every day.

Our mission

Built by people who care about people

We’re a mission-driven team of leaders and builders, creators, visionaries, parents, partners, cycling enthusiasts, bowlers, photographers, and proud pet parents. What unites us is a simple belief: the people who power hospitality and service deserve to be recognized, supported, and rewarded in real time.

That’s why we’re reinventing tipping for the modern world. We build secure, compliant digital tipping and gratuity management tools that make it effortless for guests to show appreciation and simple for operators to manage distribution, reporting, and visibility—without the friction, delays, or headaches of outdated processes.

Our mission is bigger than payments. It’s about impact: helping teams take home more, improving financial confidence, boosting morale, and strengthening retention in an industry where every shift matters. When tipping is easy, transparent, and trusted, everyone wins—guests feel good, teams feel valued, and businesses run better.

We’re here to turn everyday gratitude into meaningful outcomes—so service professionals can thrive, not just get by.

Trusted by the brands that define hospitality

IHG Logo
Hilton Logo
Hyatt Logo
Wyndham Logo
Marriott Logo
Best Western Logo
"
Innovation and caring are at the heart of our brand and we're proud to partner with eTip to innovate the digital tipping experience for guests and hoteliers alike
"
Michael Morton
Vice President, Brand Management, BWH Hotel Group

Careers at eTip

We're hiring

We're on the hunt people who believe hospitality workers deserve better, and want to do work that truly makes a difference.

View all open vacancies here: View LinkedIn

Can't see the role for you, but still want to drive change? Submit the form and share your resume here.

Submit your resume

Ready to drive change at your property?



15-minute demo. See exactly how eTip works for your property.