Hotel reputation management software

Turn your best stays into 5-star reviews

Collect more reviews across social sites, like Google and TripAdvisor, respond to every one in seconds, and manage your property's digital reputation from one dashboard.

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eTip review collection flow with a five-star rating and a prompt to post the review on Google

Proudly trusted by leading brands and operators

Hilton
IHG
Fast Park & Relax Logo
Marriott
Sonesta Hotels Logo
Best Western Logo
ALL Accor Logo
Wyndham
Radisson Hotels
Coral Tree Residence Collection Logo
Hyatt
Geronimo
Choice Hotels
Waldorf Astoria
Landmark Residences Logo
Conrad Hotel
LXR
Koloa Landing
Canopy
Spencer's Spa Logo
Bass Pro Shops Logo
Parkwell Logo
ABM Parking Logo
Indie Campers Logo
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Kalahari Logo
Ten Five Logo
Hotel manager reading a five-star guest review on a laptop, with a 4.9 average rating

Reviews are now a revenue strategy, not a vanity metric

There's more to reputation than a nicer star rating. Managing it well delivers real, measurable results.

+11%
more you can charge for a one-point rating gain
81%
of travelers read reviews before booking a hotel
71%
of guests leave a review when prompted

How it works

Built for every part of your operation

A 10-second review, no app required.

Guests scan a QR code or tap an NFC card — on a bedside stand, key card, receipt, or table tent — rate their stay, and post to Google or TripAdvisor in seconds. If something needs your attention, they can send you private feedback in the same flow.

Key benefits:

  • QR scan or NFC tap — no app to download
  • Private feedback option for service recovery
  • Post directly to Google, TripAdvisor & more
  • Optional: pair reviews with digital tipping in the same scan
eTip guest review screen with a star rating, recommendation score, and feedback box

Reviews that name your best people.

Guests can call out the team members who made their stay — housekeepers, front desk, servers. You see exactly who guests love and who needs coaching, by name and by location.

Key benefits:

  • Individual staff performance tracking
  • Spot coaching opportunities early
  • Recognize service champions automatically
eTip team leaderboard with a top performer and 96% positive guest sentiment

Complete control with
our digital tipping platform.

You decide exactly how tips are distributed across your team. Set up pools by department, split by shifts, or customize based on your unique operation. Get real-time insights into guest feedback and automated compliance reporting that makes audits painless.

Key benefits:

  • Unlimited customizable tip splitting options
  • Automated reporting for compliance and transparency
  • Real-time visibility into guest reviews and feedback
  • Seamless integrations with your existing HR, payroll, and POS systems
For Managers

Features

Your complete hotel reputation
management software

From QR codes that match your brand to AI-drafted replies that keep every review answered every feature is built to grow your reviews and protect your reputation.

Instant review collection — QR & NFC

Capture reviews at the moment of highest satisfaction.

  • Codes and cards for rooms, tables, receipts, and key cards
  • No app for guests to download
  • Works with or without digital tipping
eTip review collection by QR code scan or NFC tap, with a star rating and feedback form
Public reviews + private feedback

Public reviews + private feedback

Grow public reviews and give guests a direct line to you.

  • Invite every guest to review on Google, TripAdvisor & more
  • Private channel to flag anything that needs fixing
  • More public reviews, plus a direct line for service recovery

NPS & guest loyalty scoring

Measure how loyal your guests really are.

  • One-question NPS captured in the same scan
  • Standardized score to track and benchmark over time
  • Segment promoters, passives, and detractors automatically
eTip NPS score breakdown of detractors, passives, and promoters, with detractors flagged for follow-up
Social links

Individual staff performance tracking

Know exactly who guests love.

  • Reviews tied to specific team members
  • Leaderboards by person and location
  • Recognize champions and spot coaching gaps

AI-assisted review responses

Reply to every review in seconds.

  • On-brand, AI-drafted replies
  • Respond across every platform from one inbox
  • Never leave a review unanswered again
AI-assisted review responses
eTip multi-location reputation dashboard with average rating and total reviews by location

Multi-location reputation dashboard

Every property, one view.

  • Aggregate ratings across your portfolio
  • Benchmark locations against each other
  • Spot trends early and often

40+ platform integrations & enterprise security

Works with the platforms you already use, protected end to end.

  • Google, TripAdvisor, OpenTable, Yelp & more
  • PCI DSS and SOC 2 Type II certified
  • Cyber insurance coverage and GDPR compliant
eTip integrations dashboard showing reviews from Google, Tripadvisor, Agoda, Booking.com, and Facebook

What our partners say

Trusted by hospitality & service industry leaders

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Frequently asked questions

Hotel reviews & reputation management FAQs

Turn your best stays into your best marketing

See how eTip turns happy guests into a steady stream of 5-star reviews.

15-minute demo includes:

  • Review QR/NFC samples designed for your brand
  • Google & TripAdvisor review setup
  • Multi-location reputation dashboard walkthrough

Used by 1,000+ hotels across Marriott, Hilton, IHG, Best Western, Choice, Hyatt, and Wyndham properties.

Schedule a personalized demo